横屏短剧，终究拿不下观众？

Core Insights - The article discusses the challenges faced by the horizontal short drama industry, highlighting a paradox where production is booming while audience engagement is declining [1] Group 1: Industry Trends - The horizontal short drama format is emerging as a new trend, but it is struggling to retain viewers despite increased production efforts [1] - There is a growing concern about the sustainability of the horizontal short drama market as audience numbers dwindle [1] Group 2: Production vs. Audience Engagement - The article emphasizes the disconnect between high production rates and low audience retention, indicating a potential oversaturation in the market [1] - It suggests that the industry needs to innovate and find new ways to engage viewers to reverse the current trend [1]