Xin Jing Bao·2025-08-20 14:00Market Overview - The mosquito repellent market in China is projected to reach a retail value of 12.006 billion yuan by 2024, with a compound annual growth rate (CAGR) of 7.28% from 2020 to 2024, up from 5.2 billion yuan in 2017 [2][3] - The narrow mosquito repellent market (excluding insecticides) grew from 5.181 billion yuan in 2017 to 7.459 billion yuan in 2022, with an estimated market size of 10.170 billion yuan by 2027 [2][3] Consumer Behavior - Increased awareness of mosquito-borne diseases, particularly the Chikungunya virus outbreak, has significantly boosted sales of mosquito repellent products, with some products seeing order volume increases of 60% to 138.2% year-on-year in July and August 2023 [3][4] - Online sales channels are growing rapidly, with the online market size for narrow mosquito repellent reaching approximately 1.827 billion yuan in 2022, representing a 24.5% penetration rate [2][3] Product Development and Trends - The product range has expanded from traditional items like mosquito nets and floral water to include electric mosquito repellent liquids, sprays, and protective patches, catering to various scenarios such as home use and outdoor activities [1][10] - The electric mosquito repellent liquid has become the largest segment in the market, accounting for 23.5% of the total market share in 2022 [11][12] Industry Competition - The mosquito repellent industry is characterized by low market concentration, with over 21,000 companies operating in this sector, and a significant number of new registrations in recent years [5][7] - Major players include Shanghai Jahwa, Chaoyun Group, and Runben, with notable market shares in both online and offline channels [7][8] Regulatory Environment - The industry is facing calls to avoid "involution" or excessive competition, with associations urging companies to focus on product innovation and sustainable practices [13]