百度高管解读Q2财报：正在开发Ernie的下一代旗舰版本

Core Viewpoint - Baidu reported a total revenue of 32.7 billion yuan for Q2 2025, a year-on-year decline of 4%, while net profit attributable to Baidu was 7.3 billion yuan, up from 5.5 billion yuan in the same period last year [1] Financial Performance - Total revenue for Q2 2025 was 32.7 billion yuan, down 4% year-on-year [1] - Net profit attributable to Baidu was 7.3 billion yuan, compared to 5.5 billion yuan in the same period last year [1] - Non-GAAP net profit attributable to Baidu was 4.8 billion yuan, down from 7.4 billion yuan in the same period last year [1] AI Model Strategy - The speed of AI model iteration is unprecedented, with new models being released almost weekly, each stronger than the last [2] - The industry is seeing a diversification of foundational models, with different models excelling in various tasks, leading to a coexistence of multiple models at reasonable prices [3] - Baidu's Ernie model is positioned to focus on application-driven innovation, concentrating on strategic areas that add value to the company [3] Future Developments - Baidu is developing the next generation of the Ernie model, which will feature significant improvements in key functionalities [4] - The company plans to accelerate the development of its large models and will continue to iterate and upgrade existing models [4] - Baidu is focusing on enhancing AI search capabilities and generating multimodal search results, which are well-received by both regular and cloud users [4]