华住CEO金辉：酒店业同质化供给增加 三季度房价将继续降

Financial Performance - In Q2 2025, the company reported a revenue increase of 4.5% year-on-year to 6.4 billion RMB, with a net profit of 1.5 billion RMB, reflecting a 36.4% year-on-year growth and a 67.8% quarter-on-quarter increase [2] - The hotel operating revenue reached 26.9 billion RMB, showing a 15% year-on-year increase [2] Operational Metrics - Key operational metrics continued to decline year-on-year, with Average Daily Rate (ADR) down 2% to 290 RMB, occupancy rate (OCC) decreasing from 82.6% to 81%, and Revenue per Available Room (RevPAR) down 3.7% to 235 RMB [3] - However, these metrics showed improvement compared to Q1 2025, recovering to 98.1%, 98.4%, and 96.2% respectively [3] Expansion Strategy - The company opened 595 new hotels in Q2, a slowdown compared to Q1, with economy and mid-range hotels making up 44% and 42% of new openings respectively [5] - By the end of Q2, the company operated a total of 12,137 hotels, with a net increase of 452 hotels from the previous quarter [2][5] Brand Performance - The HanTing brand launched a new 4.0 version in Q2, while the Juzi Hotel surpassed 1,000 openings, indicating a successful strategy in the competitive mid-range hotel market [7] - The Intercity brand saw a 57.1% year-on-year increase in operating and upcoming hotels, with a RevPAR of 370 RMB [7][8] Membership and Revenue Expectations - As of the end of Q2, the company had 288 million members, a 17.5% year-on-year increase, with a 28.8% rise in member booking nights [8] - The company anticipates Q3 2025 revenue growth between 2% to 6%, with management and franchise income expected to grow by 20% to 24% [9] Market Outlook - Despite a prosperous summer travel market, the company predicts a decline in RevPAR for Q3 due to extreme weather and macroeconomic uncertainties, although the decline is expected to be less severe than in Q2 [9] - The company remains optimistic about long-term growth in the Chinese tourism and hotel industry, despite short-term challenges [8][9]