运河观察｜百天“苏超”激活江苏消费经济新引擎

Group 1: Core Insights - The "Su Super" league has significantly boosted consumer spending in Jiangsu, generating 38 billion yuan in economic activity [2] - The league has become a focal point for local businesses, driving foot traffic and sales in various sectors [3][4] - The event has transformed into a powerful economic engine, enhancing both consumption and industrial upgrades across Jiangsu [9] Group 2: Consumer Impact - Local businesses have leveraged the "Su Super" event to attract customers, with promotions linked to ticket holders leading to increased sales [3] - The number of visitors to live viewing events reached 7.15 million, a 13.03% increase year-on-year, with sales exceeding 4.04 billion yuan, up 10.22% [4] - The event has created a vibrant ecosystem of "core venues + all-region consumption," stimulating local economies [4] Group 3: Industrial Upgrades - The surge in football-related activities has activated Jiangsu's manufacturing sector, particularly in football production and logistics [5] - Companies like Suqian Jingcheng Sports Goods Co. are seeing increased domestic demand for football equipment, with an annual production of 2 million footballs, 80% of which are exported [5] - Technological advancements in sports infrastructure, such as the development of environmentally friendly artificial turf, are being driven by the demand generated from the league [6] Group 4: Broader Economic Effects - The "Su Super" league has influenced various local markets, with cities like Suzhou leading in air conditioning and fans, while Xuzhou excels in barbecue supplies [8] - The event has expanded its influence beyond sports, integrating with local commerce through initiatives like the "Su Goods Carnival" and online consumption platforms [8] - The league has also facilitated international engagement by inviting foreign executives to matches, enhancing the city's global profile [8]