XIAOMI(HK:01810) Mei Ri Jing Ji Xin Wen·2025-08-20 15:30Core Viewpoint - Xiaomi Group reported record-high revenue and profit for Q2 and the first half of 2025, achieving growth in a challenging global consumer electronics market [1][4]. Financial Performance - Total revenue for Q2 reached 116 billion yuan, a year-on-year increase of 30.5% and a quarter-on-quarter increase of 4.2% [4]. - Adjusted net profit for Q2 was 10.8 billion yuan, a significant year-on-year increase of 75.4%, marking the fifth consecutive quarter of record highs [4]. - For the first half of 2025, total revenue was 227.2 billion yuan, with adjusted net profit of 21.5 billion yuan, a year-on-year growth of 69.8% [4]. - Overall gross margin improved to 22.5%, with the electric vehicle segment achieving a gross margin of 26.4% [4]. Business Segments - Xiaomi's smartphone business showed resilience with Q2 global shipments of 42.4 million units, maintaining a top-three position globally and regaining the top spot in the domestic market [6]. - The electric vehicle segment delivered over 81,000 vehicles in Q2, with a significant monthly delivery of over 30,000 units in July, and a gross margin of 26.4% [8]. - The smart home appliance segment saw a revenue increase of 66.2% in Q2, with air conditioning units showing a shipment of over 5.4 million units [9]. Strategic Outlook - Xiaomi aims for a 1% annual market share growth domestically and targets entering the "200 million club" in global sales over the next three to five years [7]. - The company plans to expand in emerging markets while focusing on high-end product growth in mature markets like Europe and Southeast Asia [7]. - Xiaomi's electric vehicle business is expected to achieve profitability in the second half of the year, with plans to enter the European market by 2027 [8]. Technological Advancements - Xiaomi has invested heavily in R&D, with 22,600 researchers and a Q2 R&D expenditure of 7.8 billion yuan, a year-on-year increase of 41.2% [10]. - The company successfully developed the self-researched O1 flagship chip, which is a significant step towards high-end positioning and technological independence [11]. - Xiaomi's ecosystem is supported by its self-developed operating system, 澎湃OS, enhancing seamless connectivity across devices [11]. User Engagement - As of June 2025, Xiaomi's global monthly active users reached 731 million, with nearly 1 billion connected IoT devices [12]. - The electric vehicle segment has attracted high-value users, with a notable percentage of new users coming from iPhone owners [13].