Core Viewpoint - The Sichuan Provincial Committee aims to create the "Jinxiutianfu·Anyi Sichuan" cultural tourism brand, with Deyang proposing the "World Sanxingdui·Anyi Tour Deyang" regional cultural tourism brand as a key initiative to enhance its tourism appeal and align with provincial goals [1][3]. Group 1 - Deyang's initiative focuses on leveraging the Sanxingdui archaeological site as a unique cultural identifier to attract international tourism, with recent exhibitions held in countries like Peru, Greece, the USA, Egypt, and France, showcasing the global interest in Sanxingdui artifacts [3][5]. - The term "Anyi" reflects the aesthetic of life in Sichuan, emphasizing Deyang's blend of industrial strength and cultural richness, offering a diverse experience from local cuisine to historical sites [5][7]. - The "World Sanxingdui·Anyi Tour Deyang" brand aims to resonate with the provincial brand and enhance Deyang's position in the broader cultural tourism landscape, inviting both domestic and international visitors to explore its unique offerings [7].
锚定“世界三星堆”,主打“安逸游德阳” 德阳新文旅品牌内涵深释
Sou Hu Cai Jing·2025-08-20 15:51