Core Viewpoint - The rising popularity of "pain gold" among young consumers is attributed to its unique blend of emotional consumption and cultural expression, driven by the influence of anime and IP collaborations [2][8]. Group 1: Market Trends - The price of "pain gold" products has surged, with some items being sold at nearly three times the daily gold price, indicating a strong demand and supply shortage [1][2]. - The transaction volume of IP gold products has increased by 294% year-on-year, highlighting a significant growth in this niche market segment [2]. - Young consumers aged 18 to 34 contribute over one-third of gold jewelry sales, reflecting their increasing purchasing power and willingness to spend on gold products [7]. Group 2: Product Examples and Pricing - A gold jewelry set co-branded with "Tian Guan Ci Fu" was listed on a second-hand platform for 16,600 yuan, translating to approximately 1,509 yuan per gram [5]. - A limited edition pure gold series linked to "Mobile Suit Gundam SEED" was sold out quickly at a price of 80,000 yuan, demonstrating the high demand for such collaborations [5]. - A gold pendant associated with "Chiikawa" was priced at 2,800 yuan per gram, which is 2.76 times the daily gold price, showcasing the premium consumers are willing to pay for these products [5]. Group 3: Consumer Behavior and Insights - Consumers are increasingly purchasing "pain gold" not just as an investment but also as a form of self-expression and emotional connection to their favorite IPs [5][8]. - The emotional and social currency aspects of "pain gold" make it appealing to young consumers, who are willing to pay a premium for these items [8]. - Despite the current popularity, traditional gold jewelry still dominates the market, and "pain gold" may face challenges due to its high price volatility and premium pricing [8].
每克高达2800元,多地卖断货!有人升值收益超12万元
Sou Hu Cai Jing·2025-08-20 15:55