Bei Jing Shang Bao·2025-08-20 16:04Core Viewpoint - Pop Mart aims for a revenue target of 30 billion yuan for the year, focusing on IP sustainability, overseas expansion, and capacity to meet demand [1] Group 1: Financial Performance - LABUBU, a top IP under Pop Mart, achieved a revenue of 4.81 billion yuan, accounting for 34.7% of total revenue, with a year-on-year growth of approximately 668.4% [3] - The revenue from plush products reached 6.14 billion yuan in the first half of the year, a year-on-year increase of 1276.2%, surpassing the revenue from figurines for the first time [3] - Overall revenue for the first half of the year was 13.9 billion yuan, with a gross profit of 9.76 billion yuan, reflecting a year-on-year growth of 234.4% and a gross margin increase from 64% to 70.3% [9] Group 2: Production and Supply Chain - Pop Mart's production capacity for plush products increased tenfold, with an output of approximately 30 million units in August [3] - The company is currently focused on increasing production capacity to meet high market demand, with a goal to achieve a basic level of capacity before enhancing R&D investments [4] - Automation levels in production have been raised to 50%, significantly reducing labor requirements and improving supply chain stability [4] Group 3: Market Strategy - In the first half of the year, revenue from the Chinese market was 8.28 billion yuan, a year-on-year increase of 135.2%, with online sales growing by 212.2% [6] - Pop Mart emphasizes a unified ecosystem across all channels, balancing multiple product lines while ensuring a consistent consumer experience [6][7] - The company is expanding its international presence, with over 40 stores in the U.S. and plans to open more in various regions, including the Middle East and South America [10] Group 4: Regional Performance - The Americas saw a revenue increase of 1142.3% to 2.26 billion yuan, with 41 physical stores [11] - The Asia-Pacific region reported a revenue of 2.85 billion yuan, growing by 257.8%, focusing on travel retail [10][11] - European revenue reached 480 million yuan, a year-on-year increase of 729.2%, with a focus on iconic locations [10][11]