昆明·南亚东南亚入境消费第一城全球首发大会启动

Core Insights - The event aims to promote Kunming as a regional international consumption center, leveraging new policies for outbound tax refunds and inbound consumption [1][9] - The establishment of the South Asia and Southeast Asia Cross-Border Consumption Alliance focuses on optimizing the tax refund system and enhancing inbound consumption vitality [3][9] Group 1: Policy and Initiatives - The launch of the "KunMing PASS" card facilitates convenient payments and offers special consumption vouchers for inbound tourists [1][11] - The Spring City Consumption Guide is the first official city-level inbound consumption guide in China, providing multi-language support and comprehensive service recommendations for inbound tourists [6][7] Group 2: Market Performance - In 2024, Kunming is expected to receive 996,000 inbound tourists, a year-on-year increase of 147.6%, with international tourism revenue reaching $417 million, up 129.6% [9] - The focus on high-end tourism consumption indicates significant potential in the mid-to-high-end travel market, particularly from Southeast Asian countries [9] Group 3: Future Plans - Kunming plans to mobilize more market participants to join the cross-border consumption alliance and explore the integration of cross-border digital wallets [11] - The city aims to enhance the inbound tourist experience by offering a variety of promotional activities and discounts across multiple sectors [11]