2025年中国农村电子商务行业发展阶段、相关政策梳理及产业链结构

Core Viewpoint - The development of rural e-commerce in China is being significantly supported by government policies aimed at enhancing infrastructure, logistics, and service capabilities to integrate various resources and expand the reach of e-commerce into rural areas [2][4]. Policy Environment - The government is focused on building a rural e-commerce system, improving logistics resources, and enhancing the capabilities of service personnel [4]. - Key policies include the 2021 directive to support collaboration among logistics companies and the 2022 "14th Five-Year Plan" which emphasizes the expansion of e-commerce in rural areas and the modernization of agricultural infrastructure [5][5]. Industry Overview - The rural e-commerce industry encompasses various platforms including agricultural products, agricultural supplies, and fresh produce, supported by logistics, payment, and warehousing services [6]. - By the end of 2022, over 2,700 county-level e-commerce public service centers and logistics distribution centers had been established across the country, indicating significant investment in digital infrastructure [8]. Market Dynamics - The logistics business volume index for rural e-commerce consistently exceeded the overall e-commerce logistics index throughout 2022, highlighting the growth in this sector [8]. - The industry is characterized by a multi-tiered structure involving upstream suppliers, midstream e-commerce platforms, and downstream consumers, with a focus on enhancing service efficiency and integration [6]. Future Outlook - A report by Huajing Industry Research Institute forecasts the development trends and investment prospects for rural e-commerce from 2024 to 2030, indicating a comprehensive analysis of market dynamics and competitive landscape [10][23].