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“精细化运营”破题存量资产增值 “国企+民企”协同深耕华东与大湾区
Hua Xia Shi Bao·2025-08-20 17:00

Core Viewpoint - The real estate industry in China is transitioning from "incremental expansion" to "stock renewal," focusing on optimizing existing assets and enhancing operational efficiency [1][2][3] Group 1: Industry Trends - The central urban work conference in July indicated that urban development in China has entered a phase of "stock quality improvement and efficiency enhancement" [1] - Numerous favorable policies aimed at revitalizing existing assets have been introduced, prompting companies to explore the potential of these assets and efficiently activate underperforming ones [1][2] - The acceleration of urban renewal strategies across various cities is providing critical momentum for the real estate sector's transformation [2][3] Group 2: Company Initiatives - BEEPLUS, founded by Jia Fan, positions itself as a real estate asset management and operation service provider, focusing on revitalizing government and state-owned enterprise assets [4][5] - The company employs a light asset model, leveraging the advantages of government and state-owned assets while utilizing its market-oriented operational capabilities [4][5] - BEEPLUS has established partnerships with several state-owned and central enterprises, achieving a stable occupancy rate of over 95% for its mature projects [5] Group 3: Project Developments - BEEPLUS has accelerated project launches in the Greater Bay Area and Yangtze River Delta, with two new industrial projects opening in August [6] - The BEEPLUS Innovation and Entrepreneurship Center in Nanjing focuses on attracting high-quality enterprises in technology and finance, providing tailored services for different stages of business development [6][7] - The center aims to create an integrated industrial ecosystem, offering comprehensive support from research and development to financial services [7] Group 4: Future Outlook - BEEPLUS plans to expand its operations into more trillion-yuan GDP cities while maintaining a focus on the East China region and the Greater Bay Area [8]