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“精细化运营”破题存量资产增值,“国企+民企”协同深耕华东与大湾区
Hua Xia Shi Bao·2025-08-20 17:18

Core Viewpoint - The real estate industry in China is transitioning from "incremental expansion" to "stock renewal," driven by government policies aimed at revitalizing existing assets and enhancing operational efficiency [2][3][4]. Group 1: Industry Trends - The central urban work conference in July emphasized that urban development has entered a phase of "stock quality improvement and efficiency enhancement" [2]. - In August, multiple cities, including Shanghai and Xiamen, released policies to accelerate urban renewal, indicating a significant shift in real estate market strategies [3][4]. - The focus on revitalizing existing assets is expected to create broader commercial value opportunities for the real estate sector and its supply chain [2][4]. Group 2: Company Initiatives - BEEPLUS, founded by Jia Fan, positions itself as a real estate asset management and operation service provider, focusing on revitalizing underperforming assets through a collaborative model with state-owned enterprises [5][6]. - The company has successfully implemented projects in various cities, achieving a stable occupancy rate of over 95% in mature projects [6]. - Recent openings, such as the BEEPLUS Innovation and Research Center in Nanjing, aim to attract high-quality enterprises and enhance the local industrial ecosystem [7][8]. Group 3: Project Developments - BEEPLUS has accelerated project launches in the Greater Bay Area and Yangtze River Delta, with recent openings in Shenzhen and Nanjing [7]. - The Nanjing center integrates various services, including financial support and innovation incubation, to create a comprehensive industrial ecosystem [8]. - Future plans include expanding into more trillion GDP cities while maintaining a focus on the East China region and Greater Bay Area [8].