乐高乐园是伪装成迪士尼的少年宫

Group 1 - The Shanghai Legoland opened in July 2023, receiving positive feedback for having fewer visitors compared to other theme parks [1] - The park cost $550 million to build and occupies one-fifth the area of Shanghai Disneyland, with ticket prices reaching up to 599 yuan for adults and 479 yuan for children [2] - In its first hour, the park had a visitor flow of 7,500, which is significantly lower than the 50,000 tickets sold out in seconds on the opening day of Shanghai Disneyland [3] Group 2 - Legoland parks globally have been struggling financially, with the Korean Legoland reporting a loss of £35 million in its third year of operation [5] - The New York Legoland, which opened in 2021, incurred a loss of £110 million last year [6] - Merlin Entertainments, the operator of Legoland parks, reported a total loss of £492 million in 2024 due to the poor performance of its parks [10] Group 3 - Legoland parks primarily target younger children, with over 70% of visitors in Shanghai being families with children aged 2-12 [27] - Unlike Disney and Universal Studios, which attract a broader age demographic, Legoland's focus on younger children limits its commercial potential [18][20] - The original intent of Legoland was to serve as a promotional experience for Lego products rather than a traditional amusement park [28] Group 4 - Lego has shifted its strategy to appeal to adult consumers, with adult purchases accounting for 20% of sales by 2021 [31] - Despite the success of Lego toys among adults, the theme park business has not successfully adapted to this trend [33] - Lego's reliance on third-party IPs for attractions limits its competitive edge against Disney and Universal, which create their own IPs [37][44]