DFAC(SH:600006) Zhong Guo Qing Nian Bao·2025-08-21 00:02Core Viewpoint - The launch of the M817 by Dongfeng Warriors and Huawei is set to redefine industry standards for luxury smart off-road vehicles in China, marking a significant shift in the competitive landscape of the automotive market [2][3]. Market Overview - The Chinese off-road vehicle market is experiencing a resurgence, with over 19 new models expected to be launched from 2022 to 2024, leading to a continuous growth in market size [2]. - Predictions indicate that by 2025, the broad off-road vehicle market in China will reach 894,000 units, with hard-core off-road sales projected to hit 1.66 million units and light off-road sales expected to reach 1.92 million units by 2030 [2]. Product Launch and Pricing - The M817 is priced between 319,900 yuan (Pro version) and 349,900 yuan (Max version), with additional purchase benefits valued at over 70,000 yuan, marking Dongfeng Warriors' entry into the luxury off-road market segment [3]. Brand Strategy - Dongfeng's launch of the Warriors brand is a strategic move to tap into the high-end smart electric vehicle market, reflecting a culmination of decades of military-grade quality and off-road heritage [4][5]. - The Warriors brand is positioned as a leader in luxury off-road culture within Dongfeng's brand architecture, aimed at high-end market penetration [5]. Technological Innovations - The M817 features advanced technology, including Huawei's WEWA intelligent driving architecture, which enhances operational efficiency and reduces latency, making it suitable for various driving conditions [8]. - The vehicle is equipped with 27 high-sensitivity sensors, enabling comprehensive environmental perception and ensuring reliable performance in challenging conditions [8]. Market Positioning - The M817 targets young professionals who seek both urban commuting comfort and outdoor adventure capabilities, addressing a gap in the current market where traditional off-road vehicles often lack smart features [5][6]. - The vehicle's introduction is expected to intensify competition in the 300,000 yuan luxury off-road market, with a focus on differentiating product offerings to capture market share [10]. Collaboration and Future Outlook - The partnership between Dongfeng Warriors and Huawei exemplifies a successful cross-industry collaboration, merging traditional manufacturing expertise with cutting-edge technology [9]. - The M817's launch is seen as a pivotal moment for the Chinese off-road vehicle sector, potentially establishing a new category of "smart off-road" vehicles [9][10].