Yum!(US:YUM) 3 6 Ke·2025-08-21 00:34Group 1 - The article discusses the contrasting performance of various restaurant brands in a competitive market, highlighting how some succeed through innovative strategies while others struggle [1][40] - KFC has adapted by launching smaller, specialized fried chicken stores focusing on Chinese and Korean styles, aiming to capture new customer segments and increase operational efficiency [5][7][8] - The Chinese fried chicken market is projected to grow from 300 billion yuan in 2019 to 479.6 billion yuan by 2024, despite a slowdown in the Western fried chicken segment due to intense competition and rising costs [1][2] Group 2 - Wei's Liangpi, a local fast-food leader, faces saturation in its home market, leading to a decline in single-store revenue growth from 18% in 2019 to 5% in 2023 [11][13] - The brand has launched a sub-brand, Wei Si Li, to explore new growth avenues by leveraging its supply chain capabilities and expanding into the hamburger market [14][18] - Wei Si Li has successfully opened 40 stores nationwide, with a strong focus on high-density coverage in its home region and a cautious expansion strategy in new markets [18][21] Group 3 - Ziguangyuan, a traditional brand, has revitalized its image by transforming its signature product, milk skin yogurt, into a retail sensation, achieving sales of 30 million cups in a year [30][32] - The brand has adopted a multi-channel strategy, including standalone yogurt shops and partnerships with retail platforms, to enhance its market presence [35][38] - Ziguangyuan's approach illustrates how traditional brands can modernize by leveraging their heritage while appealing to contemporary consumer preferences [39][40]