Core Insights - India's smartphone exports are projected to grow by 30% year-on-year in the first half of 2025, reaching 40 million units, highlighting the ongoing development of India's electronic manufacturing ecosystem and its strategic importance in the global supply chain [1] - Nearly 99% of smartphones sold in India are locally produced, reflecting the country's efforts to build a robust domestic manufacturing base supported by government initiatives like the Production-Linked Incentive (PLI) scheme [1] Export Destinations - The United States remains the primary destination for Indian smartphone exports, accounting for 54% of total shipments in the first half of 2025, up from 30% in the same period of 2024, with Apple exports making up over 75% of this volume [4] - Exports to Europe have decreased by 25%, with its share dropping from 47% in the first half of 2024 to 27% in 2025, primarily due to Apple shifting significant shipments to the U.S. to build inventory [4] Brand Performance - Apple's export volume increased by 53%, surpassing 20 million units for the first time in the first half of 2025, driven by enhanced manufacturing capabilities in India and supportive government policies [4] - Samsung's smartphone exports saw a slight increase of 1%, with over 60% directed to Western European markets, while exports to the U.S. surged by 268% [5] - Motorola experienced the fastest growth among brands, with a sevenfold increase in exports, primarily to the U.S., capturing market opportunities due to competitors' lack of new product iterations [5] Future Outlook - The smartphone export sector in India is expected to continue growing, bolstered by the expansion of major brands and government support through initiatives like the PLI scheme [6] - Recent U.S. tariff announcements on Indian goods, with rates potentially reaching 50%, introduce uncertainty into future supply chain dynamics, necessitating flexibility from manufacturers to adapt to changing trade policies [6]
Counterpoint Research:上半年印度智能手机出口量达4000万部 同比增长30%