数字化提效 首农食品集团全产业链守护“肉案子”

Group 1 - The core viewpoint of the articles highlights the comprehensive supply chain established by Shou Nong Food Group, which includes breeding research, livestock farming, deep processing, and cold chain distribution, ensuring a stable supply of meat products for the capital city [1][2] - In 2024, the group plans to process over 10 million pigs, 550,000 cattle and sheep, 36 million chickens, and over 6 million Beijing ducks, reinforcing its commitment to meet the meat demand of urban consumers [1] - The group has invested 120 million yuan in digital transformation of its pig slaughtering line, significantly improving pork quality through the use of a carbon dioxide stunning line [2] Group 2 - The company has established seven pig farming bases nationwide, with a stock of 352,100 pigs, providing a solid foundation for meat supply in the capital [2] - In response to the explosive growth of the barbecue ingredient market, the company plans to launch over 40 new products and nearly 100 ready-to-cook dishes by 2025, catering to the convenience needs of younger consumers [2] - The company has developed a multi-channel sales network with 2,000 "Da Hong Men" specialty stores and is implementing a two-year plan to establish over 1,000 stores in the Beijing market [2] Group 3 - The traditional brand Yue Sheng Zhai is also innovating by investing in a deep processing base in Chifeng, combining traditional techniques with modern equipment to launch low-fat ready-to-eat beef products [6] - The company achieved significant sales growth during the "618" shopping festival in 2025 by leveraging online platforms such as "Qi Xian" and "He Ma" [6] - Beijing Ershang Meat Food Group Co., Ltd. was formed by the merger of Beijing Ershang Dahongmen Meat Food Co., Ltd. and Beijing Yue Sheng Zhai Halal Food Co., Ltd. in September 2019, focusing on six main business areas including pig farming, slaughtering, and meat products [6]