CHOW SANG SANG(HK:00116) Zhi Tong Cai Jing·2025-08-21 02:13Core Viewpoint - Chow Sang Sang (00116) shares have increased nearly 7%, currently trading at HKD 12.23, with a transaction volume of HKD 48.62 million, ahead of the board meeting scheduled for August 27 to approve mid-term results [1] Financial Performance - The company expects a profit attributable to shareholders from continuing operations for the first half of the year to be between HKD 900 million and HKD 920 million, compared to HKD 502 million in the same period last year [1] - The increase in profit is attributed to rising gold prices, which have led to higher gross margins on gold products, alongside cost control measures that have reduced overall costs [1] Operational Strategy - Chow Sang Sang is continuing its store network integration in the fiscal year 2024, having opened 48 new stores while closing 122 [1] - The company has optimized its product mix and capitalized on the rising gold price trend, achieving a gross margin of 28.3%, an increase of 1.9 percentage points year-on-year [1] Market Trends - Recent collaborations with brands like Hello Kitty and Pop Mart have positioned Chow Sang Sang's gold jewelry as trendy items among Generation Z women, leveraging the appeal of two-dimensional designs [1]