周生生再涨近7% 下周三将发业绩 预计中期持续经营业务盈利增至逾9亿

Core Viewpoint - Chow Sang Sang (00116) has seen a nearly 7% increase in stock price, currently trading at HKD 12.23, with a transaction volume of HKD 48.62 million. The company is set to approve its interim results on August 27, expecting a profit attributable to shareholders from continuing operations between HKD 900 million and HKD 920 million, compared to HKD 502 million in the same period last year [1][1][1]. Financial Performance - The company anticipates a significant increase in profit due to rising gold prices, which have led to higher gross margins on gold products. Cost control measures and the integration of retail networks have also contributed to profit growth [1][1][1]. - Chow Sang Sang's gross margin has improved to 28.3%, an increase of 1.9 percentage points year-on-year, as a result of optimizing product mix and capitalizing on the upward trend in gold prices [1][1][1]. Business Strategy - The company continues to integrate its store network, having opened 48 new stores while closing 122. This strategic move is aimed at enhancing operational efficiency and adapting to market trends [1][1][1]. - Collaborations with brands like Hello Kitty and Pop Mart have positioned Chow Sang Sang's products as trendy items among Generation Z women, combining two-dimensional designs with gold jewelry [1][1][1].