“调改潮”中的超市：有人排队买烤鸭，有人亏到关门

Core Insights - The retail industry is undergoing a transformation towards "food-focused" supermarkets, emphasizing fresh, prepared, and semi-prepared food items to meet changing consumer demands [5][7][12] - The shift in consumer behavior, particularly among younger demographics, is driving supermarkets to adapt their offerings and shopping experiences [7][23] Industry Trends - The proportion of food sales in supermarkets is projected to reach 68.2% by 2024, up from 59.4% in 2019, with fresh food and prepared meals seeing significant increases in market share [5] - Major retailers like Metro and Yonghui are actively remodeling stores to enhance food offerings, with Metro's first remodeled store opening in August 2023 [5][8] Company Challenges - Yonghui Supermarket has faced continuous losses over four years, totaling over 9.5 billion yuan, prompting a need for significant restructuring [8][10] - The traditional retail sector is struggling against e-commerce and changing consumer preferences, leading to a need for self-reform and innovation [10][12] Operational Difficulties - The transition to food-focused supermarkets presents challenges such as high operational costs, staffing issues, and the need for supply chain restructuring [15][17] - Many supermarkets are experiencing difficulties in achieving profitability in their food processing areas, with daily sales often insufficient to cover labor costs [15][18] Consumer Behavior - Consumers are increasingly favoring convenience and are willing to pay more for ready-to-eat and semi-prepared meals, impacting traditional grocery sales [7][12] - Feedback from consumers indicates that while the remodeled stores are cleaner and more organized, there is a perceived loss of value in fresh produce offerings [21][23]