“摘要”酒跌超百元，华润 130 亿白酒“梦碎”

Core Viewpoint - China Resources Beer experienced a stark contrast in performance between its beer and liquor businesses in the first half of 2025, with beer sales increasing while liquor sales significantly declined [2][3]. Financial Performance - The company's total revenue for the first half of 2025 was 23.942 billion yuan, a year-on-year increase of 0.8%, while net profit attributable to shareholders reached 5.789 billion yuan, marking a substantial growth of 23% and setting a historical record [2]. - Beer business revenue was 23.161 billion yuan, up 2.6% year-on-year, with a gross margin increase of 2.5 percentage points to 48.3% [2]. - In contrast, the liquor business generated approximately 0.781 billion yuan, a decline of nearly 400 million yuan year-on-year, representing a drop of over 30% [2][3]. Liquor Business Challenges - The liquor segment faced significant challenges, with revenue down 33% year-on-year to 0.781 billion yuan, attributed to a deep industry adjustment [3]. - The flagship product "Abstract" contributed nearly 80% of the liquor business revenue but saw a price drop, with some retail prices falling below 500 yuan, a decrease of over 100 yuan from peak levels [4][5]. - The overall liquor market is under pressure, particularly in the high-end segment, with sales momentum noticeably lacking [3][4]. Market Dynamics - The liquor market has shown signs of weakness, with a 15% year-on-year decline in sales during the 2025 Spring Festival and a 20% drop in the mid-to-high-end segment [4]. - Competing low-to-mid-range liquor brands are gaining market share by offering high cost-performance products, which poses additional challenges for China Resources Beer [5][6]. Investment and Strategic Moves - Since entering the liquor market in 2019, China Resources Beer has invested over 13 billion yuan in acquisitions, including a significant 12.3 billion yuan for a majority stake in Guizhou Jinsha Liquor [7][8]. - The company has established a liquor division to manage its liquor and beer businesses concurrently, aiming for synergy in channels, brands, and supply chains [8][9]. Long-term Outlook - Despite substantial investments exceeding 13 billion yuan, the liquor business has yet to break even, with cumulative revenue around 5 billion yuan [10]. - The company faces stiff competition from established high-end brands, with its liquor brands not yet ranking among the top-tier players in the market [10][12].