汽车视点 | 销量“七连涨”，产品技术密集落地！上汽集团“三箭齐发”

Core Insights - SAIC Audi has launched its first strategic electric vehicle, the Audi E5 Sportback, with a pre-sale price ranging from 235,900 to 319,900 yuan, marking a significant step in its electrification strategy [1] - The company has shown a strong product launch momentum in August, with multiple new models and technologies being introduced across its brands [1] - SAIC Group's sales have been steadily increasing, with a notable 34.2% year-on-year growth in July, and a cumulative sales increase of 15% for the first seven months of the year [2] Sales Performance - In July, SAIC Group sold 338,000 vehicles, achieving a 34.2% year-on-year increase, while the cumulative sales for the first seven months reached 2.39 million units, up 15% [2] - The sales of SAIC's new energy vehicles in July reached 117,000 units, a significant 64.9% increase year-on-year, with a total of 764,000 units sold in the first seven months, reflecting a 43.5% growth [2] - The self-owned brands of SAIC have shown robust growth, with a 39.4% increase in July sales, totaling 1.52 million units for the first seven months, which is a 23.3% increase [10] Product Development - The new Roewe M7 DMH, designed by former Rolls-Royce designer Joseph Kaban, is set to launch soon, featuring a new generation DMH hybrid system with a pure electric range of 160 km [3] - MG brand continues to innovate with the launch of the 2026 MG5 and MG Cyberster, as well as the introduction of the MG Cyber X, a new electric model with a unique design [5] - The high-end brand Zhiji is also expanding, with the Zhiji L6 and LS6 models gaining market acceptance, and the LS6 set to debut with advanced range-extending technology [8] Market Strategy - SAIC Group's overseas sales reached 576,000 units in the first seven months, demonstrating resilience despite external challenges, and the MG brand has outperformed Tesla in Europe for the first time [18] - The company has adopted a "Glocal" strategy to enhance its global presence, focusing on local market needs while leveraging its global resources [18] - SAIC's new energy strategy includes the launch of the "Zhi Jing" brand, which aims to integrate advanced technology and design to compete in the high-end market [16][14]