Ge Long Hui·2025-08-21 03:04Core Viewpoint - Citi believes that Pop Mart's strong capabilities in IP incubation and operations, as well as its overseas expansion, will continue to support its robust growth momentum in the second half of 2025 and beyond [1] Group 1: IP Development and Global Expansion - The recent debut of the mini LABUBU is expected to further drive the global IP craze [1] - Citi anticipates that the commercial value of this world-class IP has the potential to expand into a wide range of areas beyond popular toys [1] Group 2: Financial Projections and Ratings - Other iconic IP products (such as CRYBABY, HIRONO, TWINKLE TWINKLE) are becoming new growth drivers due to their integrated IP ecosystem [1] - Based on the latest 2025 forecast from Pop Mart's management (projected revenue exceeding 30 billion yuan and a net profit margin of 35%), Citi has slightly adjusted its earnings forecast [1] - The "buy" rating is maintained, with the target price raised from 384.5 HKD to 398 HKD, reflecting a 10% premium over the company's four-year historical average, indicating improved growth prospects and execution capabilities [1]