爱奇艺今年二季度会员服务收入同比下降9%

Core Insights - iQIYI reported total revenue of 6.63 billion yuan for Q2 2025, a year-on-year decline of 11% [1] - The company experienced a net loss of 134 million yuan, compared to a net profit of 68.7 million yuan in the same period of 2024 [1] - Non-GAAP net profit was 14.7 million yuan, significantly down from 247 million yuan in Q2 2024 [1] Revenue Breakdown - Membership service revenue was 4.09 billion yuan, a year-on-year decrease of 9%, attributed to less content compared to the previous year [1] - Online advertising service revenue was 1.27 billion yuan, down 13% year-on-year, influenced by macroeconomic factors leading some advertisers to adjust their strategies [1]