每克2800元！一开售就疯抢，多地断货！网友：还能这么玩？

Core Insights - The rise of "pain gold" among young consumers, with prices reaching up to 2800 yuan per gram, indicates a growing trend where gold products infused with anime elements are perceived as valuable collectibles [2][15][17] - The market for IP gold products has seen a significant increase, with a 294% year-on-year growth in transactions for IP gold items on e-commerce platforms [2][10] - Young consumers are increasingly viewing gold as a fashionable item rather than just an investment, leading to a shift in purchasing behavior [14][17] Market Trends - "Pain gold" products are often sold out upon release, reflecting high demand and a trend towards premium pricing in the gold jewelry market [8][17] - The popularity of gold items linked to anime IPs has created a new niche market, with brands launching various collaborations to attract younger buyers [10][12] - The emotional connection and social currency associated with these products encourage young consumers to pay a premium, as they find value in both the aesthetic and sentimental aspects [17] Consumer Behavior - Young consumers are engaging in DIY customization of gold jewelry, combining new purchases with existing items to create unique pieces, which enhances their emotional value [12][14] - The trend of "consumption-based savings" is emerging, where young buyers see gold items as both a financial asset and a means of personal expression [14][17] - Social media plays a significant role in shaping consumer preferences, with high engagement on platforms related to gold jewelry and anime-themed products [14][17]