iQIYI(US:IQ) Shen Zhen Shang Bao·2025-08-21 04:34Financial Performance - In Q2 2025, the company reported revenue of 6.63 billion yuan, a year-on-year decrease of 11% [1] - The net loss for the quarter was 133.7 million yuan, compared to a profit of 68.7 million yuan in the same period last year [1] - Non-GAAP net profit was 14.7 million yuan, down from 246.9 million yuan year-on-year [1] Revenue Breakdown - Membership service revenue was 4.09 billion yuan, a decline of 9% year-on-year, following an 8% drop in Q1 [1] - Online advertising service revenue was 1.27 billion yuan, down 13% year-on-year [1] - Content distribution revenue fell significantly to 436.6 million yuan, a decrease of 37% year-on-year [1] Operational Metrics - The company experienced an operating loss of 46.2 million yuan, contrasting sharply with an operating profit of 342 million yuan in the same quarter last year [1] - Non-GAAP operating profit plummeted from 501 million yuan to 58.7 million yuan, with the operating profit margin dropping from 7% to 1% [1] - Net cash used in operating activities was 12.7 million yuan, and free cash flow was -341 million yuan [1] Cash Position - As of June 30, 2025, the company had a total of 5.06 billion yuan (approximately 705.7 million USD) in cash, cash equivalents, restricted cash, short-term investments, and other long-term restricted cash [1] Board Changes - On August 1, 2025, the company announced a change in its board composition, with Baidu's current CFO He Haijian appointed as chairman [2]