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泡泡玛特新品未出先火,售价199元二手平台上有人炒到1500元
Xin Jing Bao·2025-08-21 05:48

Core Insights - Pop Mart is launching new product series, including the "Star People Good Dream Meteorological Bureau" and "MOKOKO Sun Summer" series, which have already generated significant pre-sale interest in the consumer market [1][6] - The pre-sale prices for the MOKOKO plush hangers on a second-hand e-commerce platform range from 799 to 1500 yuan, significantly exceeding the official price of 199 yuan, indicating a strong demand and speculative trading [1][8] Pricing and Market Response - The official price for the "Star People Good Dream Meteorological Bureau" plush blind box is set at 79 yuan, with a box of six priced at 474 yuan; however, on second-hand platforms, individual items are being resold for 125 to 200 yuan, representing a price increase of 1.5 to 2.5 times the original price [6] - A second-hand seller reported pre-orders for the MOKOKO plush hangers at 799 yuan, with multiple orders already placed, highlighting the speculative nature of the market [6] Financial Performance - Pop Mart's adjusted net profit for the first half of 2025 reached 4.71 billion yuan, marking a year-on-year increase of 362.8%, showcasing a significant enhancement in profitability comparable to luxury brands [8] - The THEMONSTERS series, which includes LABUBU, generated 4.81 billion yuan in revenue, accounting for 34.7% of total revenue, establishing it as a key IP series for the company [8] - The "Star People" IP has emerged as one of the fastest-growing brands under Pop Mart, achieving 390 million yuan in revenue in the first half of 2025 [8] International Expansion - Pop Mart's international business has shown remarkable growth, with revenue from the Americas increasing by 1142.3% and revenue from Europe and other regions growing by 729.2% [9] - The CEO of Pop Mart expressed optimism about achieving a revenue target of 20 billion yuan for the year, suggesting that reaching 30 billion yuan could be easily attainable [9]