文旅融合释放消费新活力 银川打造高质量发展“样板间”

Group 1 - The core viewpoint is that Yinchuan City is leveraging industrial structure upgrades and innovative consumption scenarios to create a new development pattern that deeply integrates commerce, culture, tourism, and sports [1][4] - The recent inclusion of Xixia Tombs in the "World Cultural Heritage List" has significantly increased its popularity, with a visitor increase of 280% [1] - The "2025 Lanshan Music Season" has driven a more than 30% increase in foot traffic to key commercial areas, demonstrating the effectiveness of the "one stage activating all tourism" model [1][5] Group 2 - Yinchuan Cultural Tourism Group is focusing on systematic integration of cultural tourism resources and completing state-owned enterprise reform tasks, including the transfer of equity in Xinhua Bookstore and the merger of a print company [4] - Infrastructure upgrades at Lanshan Park and the introduction of VR experiences at Xixia Tombs are setting benchmarks for the transformation of cultural heritage sites [4] - The "concert economy" has become a key growth driver, with major events attracting over 100,000 attendees, 41% of whom are from outside the region [5][9] Group 3 - Innovative projects like the "Sunrise Appointment" and immersive experiences are being developed to meet the trend of consumption upgrades, alongside the creation of over 300 unique cultural products [9] - The exhibition economy has shown significant results, with successful events like the Brussels International Wine Competition [9] - The Yinchuan Cultural Tourism Group plans to continue focusing on dual drivers of "functional restructuring" and "resource structural upgrades" to enhance product supply and deepen brand IP development [9]