Zhong Guo Qi Che Bao Wang·2025-08-21 06:25Core Insights - The 28th Chengdu International Auto Show, taking place from August 29 to September 7, is positioned as a key platform for the automotive industry in China, reflecting the ongoing transformation and challenges within the sector [2] - The theme "Leading the Trend, Moving Towards the New" emphasizes the integration of technology and market changes, showcasing nearly 120 brands across 220,000 square meters [2] Group 1: Domestic Brands - Domestic brands are transitioning from being followers to rule-makers, with companies like Chery and BYD showcasing strategic product placements tailored to regional consumer characteristics [3] - BYD's combination of "full matrix + technology zone" highlights the shift from static displays to interactive user experiences, indicating a new competitive dimension focused on ecosystem building [3] - The emergence of "ecological vehicle manufacturing" signifies a shift in competition from hardware to software and ecosystem integration [3] Group 2: International Brands - International brands are adopting a "dual-track strategy" to adapt to the local market, balancing electric vehicle investments with the legacy of fuel-powered vehicles [4] - The launch of localized products by brands like Buick and Ford illustrates the necessity of understanding and catering to Chinese consumer preferences [4] - The trend of "international genes + local modifications" is becoming essential for survival in the increasingly competitive Chinese market [4] Group 3: Technological Innovations - The auto show serves as a battleground for technological advancements, with companies like Xpeng and CATL presenting innovations that redefine the automotive landscape [5] - CATL's sodium-ion battery technology addresses low-temperature performance issues and reduces reliance on lithium resources, marking a significant step in battery technology [5] - The event highlights China's transition from a technology follower to a leader in core technologies within the new energy sector [5] Group 4: Consumer Experience and Policy Support - The auto show is evolving from a sales platform to a lifestyle event, integrating automotive culture with everyday consumer experiences [7] - Local government initiatives, such as purchase subsidies and streamlined services, reflect a long-term strategy to position the automotive industry as a driver of consumption upgrades [7] - The focus on emotional value in consumer behavior is reshaping automotive marketing strategies [7] Group 5: Regional Market Dynamics - Data from January to July shows a 10.1% increase in passenger car retail and a 57.1% rise in new energy exports, indicating a stable and quality-driven market transformation [8] - The Chengdu auto show is pivotal in activating regional consumption potential, with projected transaction volumes of 5.8 billion yuan and a 1:9 exhibition economy ratio [9] - The event serves as a catalyst for regional industrial upgrades, enhancing awareness of new energy vehicles and smart technologies in the western market [9] Group 6: Future Outlook - The 2025 Chengdu International Auto Show is set to redefine the automotive landscape in China, emphasizing systemic breakthroughs in technology and global market positioning [10] - The event symbolizes a declaration of China's new strength in the automotive industry, showcasing not just vehicles but a commitment to innovation and market leadership [12]