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猛料!传买广州二手房,开始不收中介费了?
Sou Hu Cai Jing·2025-08-21 06:50

Core Insights - The second-hand housing market is experiencing significant changes, with a new commission model introduced by a local intermediary platform in Guangzhou, offering buyers zero commission and sellers only 0.8% [1][3] Group 1: New Commission Model - The new commission structure allows buyers to avoid paying the typical commission fee, which can be substantial, while sellers benefit from a reduced fee [1][4] - For example, on a property priced at 1 million, traditional platforms like Lianjia would charge 10,000 from both buyer and seller, whereas the new platform allows the buyer to save 10,000 and the seller to pay only 2,000 [4] Group 2: Market Dynamics - The second-hand housing market is largely dominated by major platforms like Lianjia and Beike, with Beike projected to surpass 2.2 trillion yuan in transaction volume in 2024, accounting for two-thirds of total transactions [4][6] - Recent data from the Guangzhou Real Estate Intermediary Association indicates a significant decline in second-hand residential transactions, with July's net signed contracts falling below 9,000, a decrease of nearly 10% from the previous month and over 10% year-on-year [6] Group 3: Competitive Landscape - The current market conditions, characterized by a high number of unsold properties and reduced buyer activity, have prompted intermediaries to adopt aggressive pricing strategies to attract clients [6][9] - The competitive environment is forcing intermediaries to innovate and provide better value to both buyers and sellers, as the market dynamics shift towards cost-saving measures [9]