佳木斯冬梅大豆食品有限公司核心合伙人李光峰

Core Insights - The article highlights the journey and contributions of Li Guangfeng, a core partner at Jiamusi Dongmei Soybean Food Co., Ltd, emphasizing his role in both preserving traditional practices and driving innovation within the company [4][6][22] Company Background - Jiamusi Dongmei Soybean Food Co., Ltd was established in 1958, originally as Xijiao Livestock Farm, and has undergone several name changes while maintaining a focus on soybean products [6][10] - The company has a significant commitment to quality, with a 500,000-acre green soybean planting base that uses non-GMO soybeans [10][19] Quality Control and Innovation - The company employs a rigorous quality control system with 18 production processes, ensuring high standards from soybean selection to packaging [8][10] - Li Guangfeng introduced advanced technology, such as German temperature control equipment, to enhance production processes, ensuring optimal conditions for preserving protein content and flavor [10][11] - Innovations include upgrading the peeling process to improve efficiency and reduce purine content, and developing a three-stage concentration process that retains 92% of soybean protein [10][11] Brand Development and Market Expansion - The launch of the "Jia Shun She He" brand in 2018 aimed to attract younger consumers, addressing the issue of brand aging while emphasizing quality and innovation [11][13] - The company has successfully penetrated both domestic and international markets, with exports to 12 countries and regions, accounting for 23% of total revenue in 2023 [17][22] Sales Strategy - The company employs a dual strategy focusing on both consumer (C-end) and business (B-end) markets, enhancing online sales channels and establishing partnerships with major breakfast chains [14][17] - In 2023, online sales exceeded 80 million yuan, supported by a robust e-commerce presence and targeted marketing efforts [14][17] Future Plans - Li Guangfeng's long-term vision includes becoming a leading brand in non-GMO soybean products in Northeast China within three years, establishing a nationwide cold chain network in five years, and enhancing international presence within ten years [22][19]