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引力传媒拟定增不超4.7亿元加码AI与全球化布局

Group 1 - AI technology is significantly transforming content production and creative generation, enhancing the quality and efficiency of marketing content [1] - The Chinese cross-border marketing market is projected to grow to 786.6 billion yuan by 2029, with a compound annual growth rate of 12.3% [1] - The global marketing industry is expected to reach 8.94 trillion yuan in 2024, with an average annual growth rate of 9.5% over the next five years [1] Group 2 - The company is accelerating its global expansion strategy, having established nodes in Hong Kong, London, and New York, creating a service network that covers Europe, Southeast Asia, and Japan [1] - The recent fundraising plan aims to raise up to 470 million yuan for the "Global Social Marketing Cloud Project," "Content Creation Cloud Project," and working capital, reflecting the company's strategic intent to enhance its digital marketing capabilities [4] - The company aims to capture new opportunities in the integration of AI and marketing, solidifying its leading position in the digital marketing industry [2]