方便面“失宠”后，“黄金搭档”火腿肠也卖不动了

Core Viewpoint - The ham sausage industry, once a staple in the convenience food market, is facing significant sales declines alongside instant noodles, with a notable drop in consumer demand and changing preferences towards healthier options [1][2][3]. Consumer Demand - Consumers are increasingly opting for healthier snacks and instant foods, leading to a decline in ham sausage purchases. Many consumers express a lack of necessity for ham sausage in their diets, citing health concerns and the availability of better alternatives [2][4]. - The traditional high salt content and additives in ham sausages are causing consumers to lose interest, as they now prefer low-calorie, high-fiber, and minimally processed foods [2][4]. Market Performance - The market share for instant sausages has decreased from 34.87% in 2023 to 33.51% in the first half of 2024, indicating a clear trend of market contraction [3]. - Leading company Shuanghui Development reported a revenue drop from a peak of 73.94 billion in 2020, with a 9.34% decline in total revenue to 27.7 billion in the first half of 2024, alongside a 14.16% decrease in total profit [3]. Industry Challenges - Retailers are experiencing low sales, with some reporting only a few units sold per week, and promotional efforts failing to stimulate consumer interest [4]. - The industry is facing competition from emerging products such as instant noodles, canned foods, and pre-prepared meals, which offer more variety and better nutritional profiles, further squeezing the market for ham sausages [4][5]. Response to Market Changes - Some ham sausage companies are attempting to adapt by innovating and improving their products to align with health trends, such as launching low-fat and reduced-salt options [5]. - The industry is at a critical juncture, with the potential for recovery hinging on its ability to innovate and meet evolving consumer preferences [5].