成都正成永业投资咨询有限公司调研县域电商发展 发布优化建议报告

Core Insights - The rapid development of rural e-commerce has highlighted operational and financing issues faced by county-level e-commerce enterprises [2] - A recent report by Chengdu Zhengcheng Yongye Investment Consulting Co., Ltd. provides optimization suggestions for the development of county-level e-commerce [2] Summary of Key Issues - Many enterprises lack brand awareness, leading to severe product homogeneity and difficulty in forming competitive advantages [2] - High logistics costs are prevalent, with delivery times exceeding 5 days in some remote towns, negatively impacting user experience [2] - Financial difficulties arise due to a lack of collateral, making it challenging to obtain bank loans [2] Proposed Solutions - The report suggests that the government should lead the creation of a regional public brand with unified packaging and standards [2] - It recommends promoting the "Express Delivery into Villages" initiative to integrate village service points and reduce logistics costs [2] - Financial institutions are encouraged to develop "E-commerce Flow Loans," using online transaction data as a basis for credit [2] Implementation and Response - A county e-commerce association leader expressed that the suggestions for "live-streaming e-commerce training" and "supply chain finance" are urgently needed and plans to collaborate with Zhengcheng Yongye for specialized training [2] - The report has been incorporated into the local government's "County Commercial System Construction Plan," with related suggestions set to be gradually implemented [2]