Core Insights - The release of the new game "Black Myth: Zhong Kui" has generated significant market attention following the success of its predecessor "Black Myth: Wukong" [1][3] - The game leverages Chinese traditional culture and modern design to attract a global audience, marking a potential pathway for Chinese games to achieve world-class cultural status [1][7] Industry Overview - The game industry is a crucial segment of China's service trade, with an increasing number of domestic games captivating millions of overseas players through cultural and technological innovation [7] - In the first half of 2025, China's self-developed games are projected to generate overseas revenue of $9.501 billion, reflecting a year-on-year growth of over 11%, indicating a return to the peak growth rates of 2021 [7] Product Performance - "Black Myth: Wukong," the first domestic AAA game, achieved remarkable success with over 28 million copies sold and total revenue exceeding 9 billion yuan, setting records for both sales and revenue in China's buyout game history [5] - The game's launch led to significant cultural tourism impacts, with certain in-game locations becoming popular tourist destinations [5] Anticipation and Development - "Black Myth: Zhong Kui" is currently in development, with no gameplay demonstrations available yet, but it has already garnered nearly 10 million views on its teaser trailer [3] - The game is expected to follow a similar model to "Black Myth: Wukong," which could further enhance the scale of the domestic single-player game market beyond 10 billion yuan if it maintains the same quality [7]
国产游戏用传统文化“圈粉”海外玩家 中国游戏出海按下“加速键”
Yang Shi Wang·2025-08-21 07:57