苹果Vision Pro销量遇冷 vivo为何逆势押注MR？

Core Viewpoint - Vivo has officially launched the Vivo Vision, marking the first mixed reality (MR) headset from a major domestic smartphone manufacturer aimed at competing with Apple's Vision Pro [1][2]. Group 1: Product Overview - Vivo Vision features multiple integrated cameras on the front panel, supports pinch gestures, and is powered by an external battery [1]. - The device utilizes a Video See-Through (VST) technology to capture external visuals and render virtual content in real-time, creating an immersive experience [1]. - Unlike other domestic products that focus on augmented reality (AR) or smart glasses, Vivo Vision is explicitly positioned as an MR device [2]. Group 2: Market Context - Apple's Vision Pro, launched in early 2024, initially generated significant buzz but faced challenges in sales due to its high starting price of 29,999 yuan and a lack of content ecosystem [1][2]. - Reports indicate that Apple has significantly reduced the production of Vision Pro and may cease production of this version by the end of 2024, while also pausing the development of a second-generation model [2]. Group 3: Strategic Vision - Vivo remains optimistic about the future of MR technology, emphasizing the need for a gradual approach to developing the ecosystem around it [3]. - The company plans to open experience reservations in physical stores to gather user feedback for product optimization, rather than launching the product for public sale this year [4]. Group 4: Long-term Goals - Vivo's investment in MR technology is substantial, with a dedicated team of 500 people working on mixed reality [4]. - The company aims to leverage MR technology not just for headsets but as a foundational element for future household robots, addressing the challenges of perception and decision-making in unstructured environments [4][5]. - Industry experts support this vision, noting that MR can serve as an interactive tool for robot control and data acquisition [5].