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老铺黄金赚到利润却没赚到钱 泡泡玛特IP的成功与隐忧 | 新经济·半年报
Sou Hu Cai Jing·2025-08-21 08:33

Group 1: Bubble Mart - Bubble Mart reported a revenue of 13.88 billion RMB for the first half of 2025, a year-on-year increase of 204.4%, with adjusted net profit reaching 4.71 billion RMB, up 362.8% [1] - The company’s mid-year report is the first after a global organizational restructuring, revealing significant growth across four regions: China (8.28 billion RMB, +135.2%), Asia-Pacific (2.85 billion RMB, +257.8%), Americas (2.26 billion RMB, +1142.3%), and Europe & others (480 million RMB, +729.2%) [2] - The IP "THE MONSTERS" has surpassed "MOLLY" as the largest revenue source for Bubble Mart, indicating a successful shift in its IP strategy [3] - CEO Wang Ning expressed confidence in achieving a 50% overall growth target, aiming for 20 billion RMB this year, with a possibility of reaching 30 billion RMB [3] - The company’s model differs from Disney, as its IPs are designer-driven rather than media-driven, relying on strong offline channels to enhance consumer recognition [3] Group 2: Lao Pu Gold - Lao Pu Gold reported a revenue of 12.354 billion RMB for the first half of 2025, a year-on-year increase of 251%, with net profit reaching 2.268 billion RMB, up 285.8% [1] - The company achieved an average daily sales figure of 77.5 million RMB, which is notable in a weak consumer environment [5] - Lao Pu Gold maintains a gross margin above 40%, significantly higher than traditional brands, attributed to its unique ancient gold craftsmanship that commands a premium [7] - The founder, Xu Gaoming, aims to position Lao Pu Gold as a luxury brand comparable to international luxury goods companies, with a target of achieving an average annual sales of 1 billion RMB per store [7] - Despite strong sales, concerns arise regarding the company's cash flow, as it has relied on debt to finance gold purchases, leading to negative cash flow and raising questions about the sustainability of its business model [8]