Starbucks expands test of coconut water beverages as it leans into health and wellness

Core Insights - Starbucks is expanding its test of coconut water beverages, specifically Coco Matcha and Coco Cold Brew, to over 400 stores in major cities, indicating a strong focus on health and wellness [1][2] - The initial test of these beverages began in New York City as part of the "Starting Five" innovation program, which allows for feedback collection before broader rollout [2] - The company emphasizes its long-term commitment to health and wellness, with plans to incorporate real-time feedback and adapt to evolving consumer needs [3] Product Innovation - The Coco Matcha and Coco Cold Brew drinks feature matcha foam or cold brew foam layered over coconut water, showcasing innovation in beverage offerings [1] - Cold foam has gained popularity, with a reported growth of 23% year over year, highlighting consumer interest in such modifiers [3] - Starbucks plans to introduce protein cold foam, which adds 15 grams of protein to cold beverages without added sugar, further enhancing its health-focused product line [4]