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数字内容服务跨界赋能:构建“知识-保障”融合新生态
Yang Shi Wang·2025-08-21 09:29

Group 1 - The digital content service industry is transitioning from "traffic operation" to "value service," focusing on systemic risk protection and aligning with national policies for deep integration of digital technology and the real economy [1][4] - A recent acquisition of an insurance brokerage by a digital content company in Xinjiang signifies the emergence of a new business model characterized by "knowledge service + risk protection," enhancing the digital service ecosystem for hundreds of millions of users [1][2] - Major digital content platforms have built a user base exceeding 300 million, with daily active users surpassing 50 million, indicating strong user engagement and service scalability [2] Group 2 - The industry is addressing long-standing issues in internet insurance, such as complex terms and product homogeneity, by exploring innovative paths that combine knowledge dissemination with risk protection [3] - A comprehensive service model is being developed that includes knowledge popularization, risk awareness, and protection matching, shifting insurance services from a sales-oriented approach to a user-centric, cognitive-driven model [3][4] - The digital service sector is evolving from information providers to deep service protectors, utilizing authoritative expert resources and digital tools like AI and community interaction to enhance knowledge dissemination [4] Group 3 - The integration of content, technology, and service is forming a triadic ecosystem in the digital service industry, promoting a new model that combines knowledge dissemination, risk management, and long-term support [4] - This innovative approach not only improves the inclusiveness of financial services but also contributes to creating a safer and more satisfying digital livelihood landscape [4]