“住房要锦上添花，更要雪中送炭”，专家提议“中储房”破解存量难题，众房企热议“好房子”

Core Viewpoint - The real estate market in China is currently facing significant inventory issues and pressure for housing prices to stabilize after a period of decline. Experts are discussing strategies for managing existing housing stock and improving market conditions through various initiatives, including the establishment of a national storage fund for housing [1][2][3]. Group 1: Inventory Management and Policy Recommendations - Liu Shijin proposed the establishment of a "Central Storage Housing" initiative and local special bonds to convert unsold housing into affordable housing, emphasizing the need for local governments to secure funding for these projects [2][3]. - Zhang Qiguang highlighted the importance of addressing existing real estate inventory, noting that as of July, the total area of unsold commercial housing reached 76,486 million square meters, indicating a long time needed to digest this stock at current market absorption rates [3]. - Zhang also pointed out that the current supply-demand imbalance in the real estate market is a major factor preventing price stabilization, suggesting that reducing housing supply while expanding demand is crucial [3]. Group 2: Rental Market and Institutional Changes - The introduction of the "Housing Rental Regulations" is seen as a transformative step for the rental market, promoting institutionalization and standardization in the rental sector, which has historically been dominated by individual landlords [4]. - Zhang emphasized the need for a national storage fund to alleviate the financial pressures on real estate companies, proposing that the fund could offer long-term financing at low costs to encourage participation in housing stock management [5]. Group 3: Quality of Housing and Market Trends - The concept of "Good Housing" has gained traction, with industry leaders discussing the need to enhance not only the physical attributes of housing but also the living environment and aesthetic considerations [6][8]. - Companies like China Resources and Longfor are focusing on product iteration and customer needs, recognizing that the market has shifted towards higher expectations for living experiences [6][7]. - The trend towards creating integrated living environments, where housing is complemented by amenities like cafes and cultural spaces, is becoming increasingly important in attracting buyers [9].