Sou Hu Cai Jing·2025-08-21 09:50Core Viewpoint - In the first half of 2025, China Resources Beer achieved impressive results despite the challenging environment in the consumption industry, driven by its high-quality and premium development strategy and the dual empowerment business model of "beer + liquor" [1][3][4]. Financial Performance - For the first half of 2025, China Resources Beer reported a total revenue of RMB 23.942 billion, a year-on-year increase of 0.8% [4][5]. - The company's unaudited earnings before interest and taxes (EBIT) reached RMB 7.691 billion, marking a 20.8% increase year-on-year, while the profit attributable to shareholders was RMB 5.789 billion, up 23.0% year-on-year [4][5]. - The company confirmed a revenue of approximately RMB 827 million from investment relocation agreements in the first half of 2025, compared to RMB 4 million in the same period of 2024 [5]. Beer Business Highlights - The beer business exhibited four key characteristics: steady sales growth, continuous product structure optimization, successful new product launches, and rapid development of online business [8]. - In the first half of 2025, the beer sales volume reached approximately 6.487 million kiloliters, representing a 2.2% increase year-on-year, while the beer business revenue was RMB 23.161 billion, up 2.6% year-on-year [8][10]. - The gross margin for the beer business increased by 2.5 percentage points to 48.3%, driven by a 0.4% rise in average selling prices and cost savings in raw material procurement [10]. Liquor Business Strategy - The liquor business reported an unaudited revenue of RMB 781 million in the first half of 2025, with the major product "Abstract" contributing nearly 80% of the revenue [15][17]. - The company is focusing on four empowerment strategies: brand empowerment, channel empowerment, management empowerment, and business empowerment to strengthen its liquor business [17]. - The company is actively reshaping the pricing system for "Abstract" to adapt to market fluctuations while ensuring profitability for retailers and distributors [19]. Future Outlook - China Resources Beer aims to maintain its leading position in the liquor market by continuing to implement the "dual empowerment" strategy and responding proactively to market changes [19].