Ge Long Hui·2025-08-21 10:19Core Insights - Bilibili reported a total net revenue of RMB 7.34 billion (USD 1.024 billion) for Q2 2025, representing a year-on-year increase of 20% [1] - The company achieved a gross profit of RMB 2.68 billion (USD 373.5 million), with a gross margin of 36.5%, up from 29.9% in the same period last year [1][3] - Daily active users (DAUs) reached 109.4 million, reflecting a 7% year-on-year growth [1][2] Revenue Breakdown - Advertising revenue amounted to RMB 2.45 billion (USD 341.9 million), also up by 20% year-on-year [1][3] - Mobile gaming revenue surged to RMB 1.61 billion (USD 225.1 million), marking a significant increase of 60% year-on-year [1][3] Profitability Metrics - Net profit for the quarter was RMB 218.3 million (USD 30.5 million), a turnaround from a net loss of RMB 608.1 million in the same quarter of 2024 [1] - Adjusted net profit reached RMB 561.3 million (USD 78.4 million), compared to an adjusted net loss of RMB 271.0 million in the previous year [1][3] User Engagement - Monthly active users (MAUs) grew by 8% year-on-year, while monthly paying users increased by 9% [2] - Users spent an average of 105 minutes daily on the platform, which is 6 minutes longer than the same period last year [2] Community Engagement - The company hosted its flagship offline events, Bilibili World and Bilibili Marco Link, attracting over 400,000 participants, highlighting the brand's vitality and community cohesion [2]