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汽车公司内卷进入暗战:“增配不加价”
3 6 Ke·2025-08-21 10:29

Group 1 - BYD has completely canceled its "limited-time fixed price" promotional policy starting July 1, ending subsidies of over 50,000 yuan, signaling the end of a two-year price war in the Chinese automotive industry [1] - The Chinese automotive industry has seen over 60 models with price reductions in the first quarter of this year, increasing to over 100 models by May, with price cuts ranging from thousands to 50,000 yuan [1] - Despite the call for "anti-involution," there are still hidden price reductions through tactics like limited-time pricing for new models and added features without price increases [1] Group 2 - The first-generation IM LS6 was launched in October 2023 with a starting price of 214,900 yuan, while the updated version, IM LS6 Theater Edition, added features valued at over 40,000 yuan but only increased the price by 3,000 yuan [2] - The pre-sale starting price for the next-generation IM LS6 has been reduced to 209,900 yuan, with expectations that the official price will drop below 200,000 yuan [4] - Li Auto's i8 model underwent a rapid series of changes, including a price adjustment and configuration updates, reflecting a trend of simplifying model versions and enhancing standard configurations [5] Group 3 - The strategy of "adding features without increasing prices" is seen as a form of price reduction, although it does not reflect in the visible price changes [7] - The penetration rate of new energy vehicles (NEVs) in China reached 51.1% in July, with NEVs experiencing a faster and larger price drop compared to traditional fuel vehicles [8] - The average price drop for new NEVs was 18,000 yuan, while fuel vehicles saw an average drop of 13,000 yuan, indicating a shift in market dynamics [8] Group 4 - Despite the price war, the average retail price of passenger cars in China has been steadily increasing, with the average expected to exceed 185,000 yuan by 2024 [10] - Most NEV companies remain unprofitable, with only BYD and Li Auto achieving profitability, while Leap Motor is the third to reach profitability but has not achieved annual profitability [10] - The automotive industry saw a revenue increase of 7% to 32.55 billion yuan in the first four months of the year, but costs rose faster at 8%, leading to a 5.1% decline in profits [13]