YanKershop(SZ:002847) Xin Lang Cai Jing·2025-08-21 10:36Core Viewpoint - The company reported a strong performance in the first half of 2025, with significant revenue and profit growth despite challenges in certain sales channels [1][2]. Financial Performance - For H1 2025, the company achieved revenue of 2.941 billion yuan, a year-on-year increase of 19.58%, and a net profit attributable to shareholders of 373 million yuan, up 16.7% [1]. - In Q2 2025, revenue reached 1.403 billion yuan, reflecting a year-on-year growth of 13.54%, while net profit was 195 million yuan, an increase of 21.75% [1]. - The company's gross profit margin for Q2 2025 was 30.97%, a decrease of 1.98 percentage points year-on-year, attributed to changes in channel structure [3]. Revenue Breakdown - Revenue from direct supermarkets, distribution, and e-commerce channels for H1 2025 was 0.63 billion, 2.303 billion, and 0.574 billion yuan, showing a year-on-year change of -42%, +30.09%, and -0.97% respectively [2]. - The company’s key revenue driver was the konjac product line, which generated 791 million yuan in revenue, a remarkable increase of 155.1% year-on-year [2]. Cost and Expense Management - The company experienced a reduction in sales, management, and R&D expense ratios, with sales expense ratio down by 2.70 percentage points year-on-year [3]. - The net profit margin for Q2 2025 was 13.79%, an increase of 0.79 percentage points year-on-year, indicating improved profitability [3]. Strategic Initiatives - The company is focusing on high-growth product categories and expanding its distribution channels, including new product launches and overseas market penetration [4]. - The introduction of new flavors and products, such as the "Mowon" brand, aims to enhance market presence and drive revenue growth [4]. Investment Outlook - The company maintains strong growth potential, with adjustments in e-commerce strategies and a focus on high-margin products expected to support long-term profitability [5]. - The earnings forecast for 2025-2027 has been slightly adjusted to 800 million, 990 million, and 1.19 billion yuan, reflecting the impact of e-commerce channel adjustments [5].