从“主题乐园”到“沉浸体验场” 北京环球度假区打造创新消费场景新范式

Core Viewpoint - The Beijing Universal Resort is set to launch its "Stunning" Universal theme event from September 5 to November 2, 2025, as part of efforts to enhance consumer experiences and drive growth in the cultural tourism industry [1][3]. Group 1: Event Details - The "Stunning" Universal theme event aims to break traditional theme park boundaries by focusing on immersive experiences and integrating IP resources, creating a multi-sensory and interactive experience system [3]. - The event will feature original characters such as the Demon Rabbit and the Enigmatic Fox, along with special guest Ha Mi Ku Ma, offering limited performances and interactive experiences to foster emotional resonance among visitors [3][5]. Group 2: Experience and Consumption - The event will introduce themed merchandise and dining options, including punk-style Demon Rabbit products and creative food items like "Enigmatic Party" drinks, forming a complete cycle of "experience-consumption-memorial" [5]. - As a significant practice in innovative consumption scenarios, the "Stunning" Universal event is expected to boost local nighttime economy and themed consumption, injecting youthful and international content vitality into the city's cultural tourism brand [5].