Ge Long Hui·2025-08-21 10:40Core Insights - Xiaomi Group achieved record high revenue and adjusted net profit in Q2 2025, with revenue reaching 116 billion yuan, a year-on-year increase of 30.5%, marking three consecutive quarters of over 100 billion yuan [1] - Adjusted net profit was 10.8 billion yuan, exceeding Bloomberg's expectation of 10.2 billion yuan, and representing a year-on-year increase of 75% [1] - The performance was driven by strong IoT business growth, improved EV gross margins, and a slight offset from a decline in smartphone revenue [1] Smartphone Segment - Q2 smartphone revenue was 45.5 billion yuan, down 2% year-on-year, with a gross margin of 11.5%, a decrease of 0.7 percentage points [1] - The average selling price (ASP) was 1,073 yuan, down 2.7% year-on-year [1] - The company adjusted its annual shipment target to 175 million units, emphasizing product structure over sales volume [2] IoT Segment - Q2 IoT revenue reached 38.7 billion yuan, a year-on-year increase of 45%, exceeding expectations [2] - The gross margin for IoT was 22.5%, down 2.7 percentage points quarter-on-quarter, primarily due to promotional activities [2] - Smart home appliances saw significant growth, with air conditioner shipments exceeding 5.4 million units, a year-on-year increase of over 60% [2] Electric Vehicle Segment - Q2 revenue from the electric vehicle (EV) segment was 21.3 billion yuan, with 81,300 units delivered and an ASP of 253,700 yuan [3] - The operating loss in this segment was reduced to 300 million yuan from 500 million yuan in Q1, with a gross margin of 26.4% [3] - The management maintained the annual delivery target of 350,000 units and expects to achieve operational profitability in the second half of 2025 [3] Future Outlook - The company has raised its revenue forecasts for 2025-2027 to 485.4 billion, 597.2 billion, and 725.8 billion yuan, respectively [3] - Adjusted net profit forecasts for the same period are now 43.6 billion, 51.2 billion, and 64.9 billion yuan [3] - The company aims to enter the European market by 2027 and plans to expand its sales and service network in Southeast Asia and Europe [2][3]