SHUANGHUI(SZ:000895) Huan Qiu Wang·2025-08-21 11:03Core Insights - The launch event for Shuanghui's "Lu Fuzhai" gift products took place on August 20, emphasizing the theme "Double Festivals Unite, This Box Has Gifts" [1] - The event featured performances by Peking opera artists, showcasing traditional Chinese culture and enhancing the visibility of the Lu Fuzhai gift boxes [3] - Shuanghui's market strategy focuses on the growing demand for gift consumption in the food sector, particularly for traditional Chinese cured meats, which are becoming popular for gifting [3] Group 1 - The event marked the official entry of Shuanghui's Lu Fuzhai into the gift market, highlighting the company's commitment to revitalizing the festive gifting sector with quality products and services [3] - Shuanghui's product matrix includes a variety of gift boxes featuring pork, chicken, and beef, designed to meet diverse consumer needs during festive occasions [3] - The company aims to leverage its brand heritage and product advantages to enhance consumer experience and engagement during holiday seasons [3]