BILIBILI(US:BILI) Zheng Quan Shi Bao Wang·2025-08-21 11:49Core Insights - Bilibili (B站) reported a total revenue of 7.34 billion RMB for Q2 2025, marking a 20% year-over-year increase [1] - The company achieved a historical high in both net profit and adjusted net profit, reaching 220 million RMB and 560 million RMB respectively [1] - Bilibili's CEO emphasized the importance of high-quality content in driving the platform's unique community ecosystem and commercial growth [1] Revenue Breakdown - In Q2, Bilibili's revenue sources included 39% from value-added services, 33% from advertising, 22% from gaming, and 6% from IP derivatives and other businesses [2] - Advertising revenue for Q2 was 2.45 billion RMB, also reflecting a 20% year-over-year growth, with brand advertising and performance advertising growing by approximately 30% [2] - Gaming revenue reached 1.61 billion RMB, showing a significant 60% year-over-year increase, driven by long-term operational strategies [3] User Engagement - Bilibili's daily active users reached 109 million, a 7% increase year-over-year, while monthly active users hit 363 million, up 8% [1] - The average daily usage time per user was 105 minutes, which is 6 minutes longer than the same period last year [1] - The number of monthly paying users grew by 9% to 31 million [1] Creator Monetization - Approximately 2 million content creators (UP主) earned income through various channels, with significant growth in revenue from advertising and live streaming [2] - The number of UP主 earning from merchandise sales increased by 49% year-over-year, while total income from charging exceeded a 100% increase [2] Financial Performance - Bilibili's gross profit rose by 46% year-over-year, with gross margin improving to 36.5%, up from 29.9% a year earlier [3] - The company generated 1.99 billion RMB in positive operating cash flow and completed a stock buyback of approximately 100 million USD [3] - As of June 30, 2025, Bilibili held cash and cash equivalents totaling 22.29 billion RMB [3]