3 6 Ke·2025-08-21 12:10Group 1 - The core competition in the consumer market this year is the food delivery battle among Meituan, JD.com, and Taobao, with platforms aggressively issuing coupons and discounts to attract consumers [1][2] - Goldman Sachs predicts that the market share in this food delivery battle may stabilize at Alibaba 4.5 : Meituan 4.5 : JD.com 1, indicating a shift in competitive dynamics [2] - Recent reports show that Taobao's flash purchase orders surpassed Meituan for the first time, highlighting the changing landscape of online consumption [2] Group 2 - The rise of flash purchases has significantly improved consumer quality of life, with a wide variety of products now available for quick delivery, indicating a new consumption model [5][19] - Consumer loyalty to major platforms is weakening, leading to increased price-driven behavior and multi-platform usage among consumers [8][10] - Data from iResearch shows that over 55% of respondents have tried JD's instant delivery, and 53% have used Taobao's flash purchase, reflecting the impact of competitive pricing [8] Group 3 - Taobao's flash purchase platform has gained a higher market share than Meituan, challenging the latter's long-held dominance in food delivery [13][16] - The entry of brands like Heytea into Taobao's flash purchase platform indicates a shift in supply-side dynamics, as more brands seek to leverage the growing market share of Taobao [14][16] - The competition is evolving from price sensitivity to a focus on both price and service experience, necessitating platforms to enhance their operational efficiency and service quality [12][28] Group 4 - The rapid growth of the food delivery market has led to increased earnings for delivery riders, with significant growth in active riders and income levels reported [26] - The competition among platforms is transitioning into a long-term battle for user retention and engagement, with a focus on optimizing local supply networks and delivery capabilities [28][29] - Meituan remains a leading player in the food delivery sector, but faces challenges from JD's entry and Taobao's strategic initiatives, which are reshaping the competitive landscape [29][30]